American Individuals and Companies sometimes put much emphasis on expansionism which they don’t understand on any level. Digital-Distribution of any kind is not contained to paradigms such as search, content being king, or advertising. Instead, you’d find that much word of mouth is still the norm and more socially accepted than brochures of any design.
You know those companies that tell you they’re giving you WORLD-WIDE distribution (ahem, musicians)?
You don’t even get outright DL/streaming the way you think in The Fatherland.
Think about it!